deep breathing everyone. No one has a crystal ball, don't let this creep in and add to the noise in your head. That's one story from one person, pure speculation from someone who looks at all reward programs. No real evidence to support what he's saying. We've seen sponsors come and go constantly, Michael's? Remember them?
Yes, everyone is needing to look at their bottom line right now and it costs companies to be participate in airmiles but it's part of their advertising budget in a way. Yes we've seen the miles value change but so has the actual money in our wallets?
would we be upset if suddenly we were stuck with miles that aren't worth what we expected when we earned them? Probably but then we earn and spend them differently than most I guess. Never buy things we don't need (other than the cheesecake things at Metro years ago but dang, they were worth it!) so we always treat them as found money and use them "buy" things we Probably would never spend money on, or upgrade to something better. I would NEVER spend 800 on a flipping vacuum but I love mine. Max the Mighty Mixer ? Yeah, I'd never have just bought one. It's also why we don't collect cash miles, these are our "mad money" and to flip them for stuff we'd normally buy and then pocket the value of the miles doesn't fit our banking system. I make use of the Rexall reward program because I still shop there anyway, they have products I love and usually better sale prices than shoppers so I treat those as coupons!