I also looked at the cited article; the paragraphs before what you quoted are even worse:
Box office analyst OMB Reviews predicts that if word of mouth does not turn on Barbie the film could gross $1 billion and be the second film to reach that mark in 2023, The Super Mario Bros. Movie being the first and bringing in $1.3 billion.
He relayed, “[Barbie’s] not going to be a flop. It’s made way too much money in its opening weekend for that to even be a possibility. So the only thing that I can really hope for — and this comes more to a hope in humanity versus anything else — is that the word of mouth on this movie finally spreads. People start to wake up to the fact that the marketing is incredibly deceptive and is not actually telling you what the movie itself actually is, and we see a massive drop off.”
“But right now, I will have to say I don’t suspect that to happen,” he continued. “Who knows. If it does happen I will be very, very happy. I will be very, very, very, very pleased, but if it doesn’t I can’t say I’ll be surprised. And if it doesn’t, a billion dollars is on the table then for a movie like this.”
He the [sic] posited, “And Lord knows what kind of message what kind of message that’s going to send the studios. It’s not going to be, ‘Hey, let’s make female-centric movies that are fun that people can enjoy’, but ‘Hey, let’s make a bunch of radical third wave feminist narratives and maybe disguise the movies just like we did with Barbie and that’s the way we can ultimately be effective.’
Yes, the quoted "box office analyst" was actually
desperately hoping that people would turn against the Barbie movie. Obviously, humanity has disappointed him greatly:
https://www.boxofficemojo.com/release/rl1077904129/
$1.4B and counting...