FireflyTrance
DIS Veteran
- Joined
- Feb 5, 2011
I think the definitely attached the Frozen short to attract attention to the film ... not sure if it is culturally insensitive on their part though - I don't think they thought Coco might struggle because of it being focused on the Mexican Culture - more that it isn't a Princess movie and they just aren't sure what the market will be for non-princess movies. They had the same issue/worry with Zootopia for example
I think it would have made more sense if Frozen had been made by Pixar. However a lot of people still see Pixar Studios separately from Disney. I understand Disney owns Pixar, but Pixar does have its own distinct style. To me it seemed like a weird pairing.