chris benton
DIS Veteran
- Joined
- Oct 17, 2016
Comparison--I'm in a hurry and the more expensive candy bar is at the front of a superstore like Walmart/Meijer and the other one is way in the back. I'd pay for the more expensive for the convenience of it.
You can't go simply dollar for dollar. People place value on things other than cost. If that wasn't true every resort would be a value resort.
If these candy bars are next to each other on the same shelf, like I said, you'd be VERY surprised at the result. I pay for convenience and I understand it. I'm currently trying to estimate the value of a Value resort vs staying at an Epcot area resort. The values are cheaper, by straight dollars, but I'd rather be able to walk to EP and HS, and I don't think the Values are worth losing the time. I get it. The candy bar thing tho, same shelf, same candy bar, price one higher. It will sell pretty well without having any more value. Your example of a candy bar being priced higher explains the value of the candy bar, and it is legit, and totally understandable. It is different than my example.