I was summarily upgraded from All Star Sports to Port Orleans Riverside for my first on site stay, long enough ago to be considered in an earlier lifetime. It was a few years later that I suspected they chose me because I was paying full rate, having not yet learned about room discounts.
A few weeks after getting a confirmation letter for 'Sports but somewhat in advance of arrival date, out of the wild blue I got a confirmation letter for POR. The rate was the same so I did not question it with a follow up phone call.
The reason was obvious, at the time 'Sports became overbooked, not ruling out a construction delay in opening of a building. (At the time it was the only value resort but this last point is not relevant to today's discussion.).
There are myriads of combinations and permutations of factors that go into pricing out a package for convention, cheerleading groups, Youth Educational Service groups, etc. Some pricings might have included, hidden, the cost of upgrading other guests in order to fit the entire group in one place.