It may be an unavoidable side effect, but many of the actions they’re taking will impact future generations nostalgic ties to Disney.
Price increases have now priced the parks out of the range of their core market. I don’t remember the exact stats, but recent polls show that the people most likely to want to go to the parks, are the people who feel they can’t afford it. pricing to the market segment who is least attracted to your product is a great way to kill your future market.
Customer dissatisfaction with
Genie+ vs Fastpass is extremely high. Customers going to the parks are buying it in huge numbers, but mainly because it’s the only way to feel like you’re likely to get the value for your very expensive ticket, especially when you’re a “one and done” visitor. This is definitely driving dissatisfaction with the repeat customers.
Disney closures of the Disney stores in favor of mini stores in Target locations is definitely a profit over branding decision. My Daughter used to love going to the
Disney store, and it was a special immersion in the Disney brand. Shopping online, or at Target? Definitely the opposite. Many of the Disney stores were destination locations for fans. They’ve all closed.
There are many examples of decisions during the Iger era which pointed towards long term stewardship of the brand being at least as important as the Annual Report to shareholders. Now - I can’t think of any that could truly be justified for that reason. As a shareholder, I’m really concerned about the long term prospects. 5 years ago, I was a long term buyer of shares for my daughters account. Now, I’ll be watching those shares closely over the next few years.
Hopefully I’m wrong, but I really don’t think so.