Generally speaking I totally agree. The Target is about 2x as far from my home as the WALMART so WAlmart more convenient + the prices at Walmart are great esp. for non-food items. BUT>>>> 2 weeks ago I did several of the FREE Target GC deals. Came home with $25 in GC! I would have sworn I paid more for each individual product than I would have at Walmart or sales at my grocery store. So I did the math using what prices I know I usually pay vs what the Target prices were with the sale + coupons (I didn't subtract the Target GC bc in my mind they are the "cream at the top"-- Disney money-- not part of the purchase price) I was surprised that the prices I paid at Target were about the same or just a tiny bit more than what I usually pay elsewhere! But now, thanks to the required purchases, I am very stocked up on shampoo/conditioner, cleaning products and paper products. Last week I only did the Mac and Cheese deal. The only FREE Target GC deal I will do this week is the contact lense solution for my son. But even just 1 FREE Target GC per week will add up quickly over the next year til our wdw trip!