I sent this email to my DVC guide at the conclusion of my most recent trip:
“Hey Tony:
Thanks ever so much for reaching out. I appreciate your help as always.
I have really enjoyed my DVC points and my trips to Orlando. I wanted you to know, it was my intention to add points this last trip; however, I was incredibly frustrated by DVC’s move away from physical membership cards. On more than one occasion during my stay, the use of this new “digital” card seemed awkward and forced; indeed, I even had to use my expired physical card at guest services to provide membership information needed by them to renew my annual pass, but absent from this new method of proving my membership.
Truly this change is a solution in search of a problem. The cost of a membership card was minimal in comparison to the man hours wasted by cast members and guests trying to implement this debacle. I pay dues; they have not decreased, nor do I anticipate they will, but the savings from eliminating a physical card are a drop in the bucket compared to the bad will this decision has engendered within our community. A DVC membership did not, and should not, require a smart phone too.
There is only one action I can take to make my EXTREME displeasure known. Maybe it won’t do a thing, but I can at least try. I feel I have been a good and regular DVC customer. I have bought all my points direct. Maybe that needs to change, since I’m not even worth a 50 cent (and I’m being very generous) plastic card. So, I will not buy one more DVC point directly from Disney until the physical cards are reinstated. Send me my card, I will send Disney my DVC purchase money. Otherwise, I will live with what I have, for which I am truly grateful. Or, maybe I will finally purchase points on the resale market. By doing so, I can follow Disney’s lead and save some money for the new phones and data plans I will need to prove who I am.
My great heartache in this decision is in my relationship with you. You are a great salesman and a wonderful person. Please in no way look at this email as a slight to you or the other cast members that have helped me and my family along the way. This decision is a culmination of the dozens of cuts Disney has implemented over the past two years (Magical Express, photopass on annual passes, fast pass, combining reservations for advanced dining) that guests have endured to enrich a bottom line. Disney has finally reached my breaking point with a little plastic card.
I hope you will share this email with DVC management as you deem appropriate. My best to you and your family. I will keep you in my thoughts and prayers.”
…In his response, he told me he forwarded my thoughts to DVC management. I am not optimistic, but we will see.