I'm still puzzled as to why this cake shop will even exist, or survive for long.
Will they have things other than cake? Presumably so because this is a pretty big facility. I don't understand why it would need to be that big for people to eat just a piece of cake.
Yes, I know that there is a whole "restaurant" at DS that just does cookies. But this seems to be much more than a counter service place.
After the new wears off and the bloggers have all visited and posted their reviews, how popular will a place that features cake be? Maybe they can combine it with an ice cream place? Even then, what is the continuing attraction?