Last August 2002 my 8 year old son and I stayed at the Beach Club for a week -- I booked standard view room on sale (about $160 a night) and for some reason got upgraded to concierge level. I was so excited when the little man came to take us on the elevator. Neither of us eat much, and as it turned out, we weren't in the room much, but my son did insist that we try to be available for the little hot dogs that were served every evening around five p.m., and I appreciated the free NYTimes every morning. For a family with some big kids who eat a lot, or for a couple who drink a lot (free wine and some liquors) it might make financial sense -- for us, it was nice to get it at a discount price. We're staying at the WL this July, non-concierge, and I know my son is going to miss the little hotdogs!