Following my parents gripes about Virgin, plus other family and friends complaining, I have serious doubts about flying with Virgin in September. I am not a Virgin Veteran (9 return flights in 5 years) does not make me a 'frequent flyer' (well - ish...) However, I thought I should put 'pen-to-paper' maybe we all should. I include a segment from my email....
"I have made a concious decision to fly virgin... A statement I have always been able to support....
Virgin's standard of service has been significantly above the competition for several years. My family had opted to fly Virgin. I have chosen Virgin. We have recommended Virgin to friends and family. We were entertained ans supportive of 'BA + AA, No Way'. This is the single most powerful form of 'positive' marketing a company can achieve - Mr Branson will no doubt agree.
However, I have noticed a serious decline in both quality of service and price.
I was always prepared to pay a premium to fly Virgin. I cannot warrant this extra expense any more. My family fly to Florida 5-6 times per year. Following their recent trip they will now only fly Virgin if you are 'sensibly priced' - you are not... They will not fly with you... Poor entertainment (faulty a/v equipment), poor service (only two drink cart visits in 8 hours) and a general lack-lustre attitude to your customer base have seriously devalued your precious 'brand'.
Personally, I love planning my own vacation. It is part of the holiday experience for me. This is also true for at least a dozen families I know. They used to start with booking their Virgin flights, and planning around them. Now they reserve their accommodation and get whatever flights (from Manchester) they can. 3000+ users regularly visit the information portal
www.disboards.com which I use as a valuable resource when planning my US vacations. A recent topic for discussion was Virgin [
http://www.disboards.com/showthread.php?s=&threadid=398436&perpage=15&pagenumber=1] - Please read - this could be the downfall of Virgin Atlantic.
I have no desire to see Virgin Atlantic suffer. Or the brand as whole. I admire Richard Bransons creativity and attitude to customer service. Hell, I have read the books, bought the T-shirt(!), managed my (meagre) 57 strong team with his philosophies in mind... Why are you failing? Why are you becoming a second choice to 'My Travel'??!!! Why should people consider 'charter carriers' over Virgin????!
Do NOT use September/11 as an excuse. I am tired of hearing it. I appreciate the marketplace is evolving and changing. A market can change, your key principles should not. 'Rick Walmsley' is the victim, I am not. I do not wish to be. Until I see Virgin moving back onto the right 'track' I shall be reluctant to fly 'Virgin' - I wonder how many others will share my opinion? Good press spreads quickly, bad press spreads like wildfire!
Good luck in returning Virgin to it's previous strengths."
I have addressed this to Media Relations, Customer Service and (on the off-chance!)
richard.branson@virgin.co.uk!!!
I am not adept at complaining - very British I guess! This 'saga' (in conjunction with personal experience) has lead me to 'have a go'. Maybe more of us should express our opinions?