jaybirdsmommy
DIS Veteran
- Joined
- Jan 27, 2008
IMAX isn't allowable, even if you pay an up charge. You got it for tomorrow. Sound like you're on of the lucky MP customers with a participating E-Ticket theater. That's one of the reasons for ticket verification.
Christopher Robin is now available in most theaters near me. Mission Impossible is greyed out at one theater but not another (neither is an E-Ticket partner). I bought an annual MP through COSTCO. I may join those who cancel. Too many games. If I don't go to the theater and buy tickets by lunchtime I'm out of luck. Shows get greyed out closer to show time.
I read the real problem with MP. Their statistics show the average movie goer sees about 10 movies a year with an average ticket price just under $8. The math just works. Real profit would be if MP got discounted tickets, % of popcorn sales and money from data mining.
Reality--People who sign up for MP are more likely to be in areas of the country where ticket prices are $10-$14. A person who pays for MP is likely to go to more then 10 movies a year. Even with the changes....A business which gives you a ten dollar bill in exchange for a dollar or two is doomed. Same business changes the deal to a ten dollar bill in exchange for a five isn't going to last that much longer. Average ticket price of $10 (or more). Monthly fee of $10. Forget 3 movies a week, 2 movies a month and MP is sunk.
AMC took the lead. Theaters don't need MP if they want to experiment with different plans.
From what I read, Moviepass' ultimate goal was to get such a large share of the movie going market that they could bully the major theater chains into giving them a share of the profits - both tickets and concessions. They thought they could simply threaten to cut chains that didn't give in out of the app, forcing the customers to go elsewhere if they wanted to use moviepass. It was a pretty good gamble, but it didn't work. I think that was what the peak pricing attempt was, the movie theaters wouldn't give them a cut so they tried to get the customers to pay.
Now they are out of money and trying to find other ways to make a profit (like producing their own movies, etc). Unfortunately, they angered their customers to the point that they probably won't ever recover. It's a shame, they should have started with a more sustainable product from the beginning.