I spoke with Yvonne @ DVC earlier today and we chatted for about an hour.
I want to indicate that this is my recollection and notes from the conversation; anything quoted may not be a direct quote.
I can say that based on her comments; she likely reads these boards and members emails (at least some of them) as she was able to bring up many of the ideas we've postulated in this thread without prompting, which I appreciated.
At the end of this post is the email I sent to her and her team after reaching contact. Included were attachments of some of the materials that were most interesting to me on this thread, including a points worksheet for each resort (I'm sorry, I don't recall who posted it and a ton of stuff has been taken down by the owners - so I won't repost it here).
We broke the conversation into two parts:
- A: Point creation
- B: Point reallocation
We spoke through for a few minutes on how DVC comes up with a "comfort model" to determine how points are created in a resort, but agreed that much of how points were created (that is base year, square footage, ext) really don't matter to the specific part of reallocation and did not dive into this topic too much past what we already know in appendix A of the POS.
What we focused on specifically was reallocation; my main question being "what determines how points are reallocated, and how does that result in an increase year-to-year?"
Her response was what I initially expected, that holidays and higher demand periods in 2022 caused the increase in points. She indicated 2023 would be a "down point year" and that they in fact have decided to not change allocation at all for 2023. We also talked about how "rounding" can play a role in point increases
[to which I replied, might account for maybe several hundred points a year]. Her overall response was that the point reallocation was good for membership.
I indicated I wasn't too concerned about looking forward, until we look back and understand what happened. Specifically around the multiple instances in the POS that indicate point increases coincide with a decrease. If we look at SSR as an example, declared vs 2022 point totals show an overall increase of 67,000 points.
She said DVCM's intent is to not continually increase points.
I brought up that if holidays are to blame; it wouldn't make sense that DVCM could just say "every day is now a high-demand day" and increase the points by any arbitrary amount without reduction anywhere else. Further, I do not see a way that DVCM can increase points year-to-year outside of a leap year due to ownership being a function of (space x time).
She agreed that DVCM could not increase the points to whatever value they wanted arbitrarily and would need to look into it some more.
I also brought up that, outside of points - "percentage of ownership" is really what the membership owns. And, this is a function of (space x time). Point charts are a simplistic way of measuring this ownership - but ultimately outside of point creation, the POS does not address point charts and in-fact addresses each and every day of the year independently.
She agreed that ownership percentage is what is being sold, but the points system is what they have been given/are using and the outcome of the points is just what has happened. She also agreed that the reallocation terms do in-fact not discuss points managed as a chart. She said that had they the ability to go back and do it again, they would have multiplied the number of points (not in a way to reduce value, but in a way to make rounding less of an issue when creating the charts).
I brought up that to membership, the point increase of 67,000 points at a single resort has a retail value at DVC's own one-time-use price of over a million dollars a year; and that in every year up to this point - DVC has met the breakage cap of 7.5% for the capital reserve account meaning that the creation of additional points has no monetary benefit to membership and in-fact decreases their overall leverage in using the resort.
She indicated none of the resorts operate at 100% occupancy and that membership has the opportunity to use breakage within the 60 days just as DVCM does. She did agree to look into if something can be done about the perception of extra revenue being drawn from the point increases.
I also brought up that there may have been no intended malice, but at a minimum - the feeling the ownership takes away - is that DVCM is benefiting. And that if the intent was purely balancing that the ~67,000 points at SSR could reduce the total daily points by ~183. I would like to know why they didn't do this.
We ended the call that she would like to get with her analysists; the team has grown significantly over the years from 5 originally and she did not have all the answers in front of her but said she would present them all the information I sent and get back to me with what has happened in the next few weeks; or at least follow up in 2-3 weeks if she doesn't have a concrete answer.
My email: