For decades, my father-in-law who only watched Fox News and the local news, paid $140 a month for cable TV.
He passed away and now so is Linear TV, meaning we are going to have to pay more for the specific things we want to watch.
With audiences being fragmented, it becomes harder and harder to make money.
It's sort of like taxes. If we all pay, a city can afford to build an airport. If only the people that fly pay the tax, we can't afford to build an airport and no one flies.
Except the problems of linear TV are solved by not paying an actor a million dollars for a few weeks of work. Not paying a sports league a billion dollars. Etc. Etc.