DVD controls the pricing and discounts -- so I suspect it plays a significant role in this.
Completely agree.
Correct me if I'm wrong, AKV sales were brisk earlier this year. I believe incentives put it at $96/point.
In June, they started offering OKW and SSR at $90/point.
July 1, AKV was raised to a base price of $120/point. Incentives brought it to around $112-115/point? Many people rushed to purchased AKV points before the increase. Those contracts take a few weeks to show up on the OCC, so OCC numbers should have been reasonable into late July.
July 1, SSR was raised to $95/point. While a higher price than the $90/point, but compared to the other non-"sold out" properties, that was a significant price difference.
As wdrl has pointed out, SSR sales are much stronger since they reduced the SSR pricing making it the lowest priced non-"sold out" resort.
For another reference of the impact of incentives/pricing...
Around Oct 2009, they raised BLT from $112 to $120 and increased the AKV incentive bringing the AKV price below $100/point. AKV sales increased, BLT sales decreased.
I'm sure AKV demand is increasing, but many people are likely waiting.
A 16% price increase from a just over 2 months ago, tends to keep buyers away.