This is actually a really interesting point that I'm not sure I'd really broken down in my head before. I think what I'm paying for has changed a little over the years. The biggest focus for me now is the itinerary: where we are going, where we are staying & eating, what VIP/special touches are involved, and how many people we are traveling with. When I think back on past trips to the highlights and lowlights, it pretty much comes down to these factors. Even the very best guides don't make up for a lackluster itinerary and large numbers. We had two of the best guides around on our
ABD Baltics trip, but for me the lack of special touches and the 49 fellow adventurers were way too big of a hurdle for them to overcome. So the guides are definitely less of a factor for me now.
Despite having done Ireland in 2007, what really sold me on ABD was our Scotland trip in 2013 (the first year it was offered). We had great guides on that trip who definitely contributed to our enjoyment, but it was the special touches in the itinerary that really elevated the ABD product for us (private plane to Lewis, canoeing on Loch Ness and launching from Urquhart castle, archery in front lawn of Balmoral, etc). As those VIP/special touches have been going away in ABD itineraries, I'm less and less enthusiastic about trips. I'm thrilled about Club 33 in China--that's the kind of thing that will bring me back to ABD.
It wasn't until I took a
Nat Geo trip that I really appreciated the pre-trip planning aspect, which ABD falls down in. Nat Geo has great material that you get as soon as you sign up, personal contact with a trip advisor, and pretty awesome pre-trip gifts. So that has become a factor for me as well.
So my list:
1. Itinerary: are there things I can't do on my own? VIP touches? Special access? Will it appeal to my family?
2. How nice are the hotels we are staying at.
3. Group size (25 is ideal, even 40 is pushing it for me; 49 is ridiculous)
4. How many meals are included, and where are we eating?
5. Pre-trip planning
6. Adventure guides
Cost is also in there, of course, but I'll pay more depending on #1 and #2. I'm sure I'm forgetting other things, but it was interesting to think about.