Bstanley, Pam is definitely using apples to apples and considering splits.
Disney's adjusted closing price is right where it was in early 1994 - more than 8 years ago (when was it that Frank Wells passed away?). During that 8 year timeframe, the stock grew but has since lost all those gains. Are we at a price trough right now? Who knows. The market is so tenuous right now that snippets of bad or good news swing things wildly.
For Disney, they've reacted to softening trends with massive cost controls. That short term fix may have prevented even deeper price losses than they have experienced. But, what has it done to help them maintain some of their core customers?
Are the decisions to heavily cut back Imagineers, severly reduce feature animation and make significant cutbacks at the theme parks solid long-term strategies? Does Disney benefit from becoming a straight to video sequal clearing house? Do the losses from the failing network, the black hole money pit internet portal and the decision for drop $5 billion on the ABC Family Channel give you warm and fuzzies about the direction that current management is taking this company?
We can discuss dollar cost averaging and market trends all day long when we are talking about a diversified mutual fund. But, when discussing investment decisions about a single stock, all the questions in the previous paragraph are what are important.