bcla
On our rugged Eastern foothills.....
- Joined
- Nov 28, 2012
I’m totally fine with their decision to change the name. I have no strong ties to “Aunt Jemima.” However, I don’t love the new name.
It’s too long and doesn’t roll off the tongue. (Reminds me of “Michael Scott Paper Company” from The Office.) if they wanted to honor the history, I think Pearl Milling or Pearl Mills would have been better choices.
Also, I’m sure they wanted to keep the packaging similar for customers who look for the red Aunt Jemima box, but in doing so, I think they’ve made it look like a discount, knock-off brand. (You know, where they mimic the national brand packaging but just change the name.)
I’m sure we’ll get used to it, but it doesn’t seem like they put a lot of effort in.
I was thinking something similar. Since brand-recognition is a big part of marketing, I see sales taking a hit, unless of course they add a banner to the label saying something along the lines of “This used to be Aunt Jemima”.Looks exactly like a Dollar Store brand.
My mom made burned Bisquick manhole covers when I was growing up - can't stand the stuff. And Krusteaz and Hungry Jack just don't taste right to me.
My mom was the absolute worst cook. And unfortunately, she didn't know it.I see we suffered similar culinary nightmares as children!
I bought the product before, and will continue to as we prefer the taste and consistency. If that makes me lazy for not making my own mix, or unsophisticated for preferring that syrup over the 'real stuff', well then - so be it.
The photo in the story does just that.I see sales taking a hit, unless of course they add a banner to the label saying something along the lines of “This used to be Aunt Jemima”.