apparently the $10 off promo is a targeted promo...entertainment will honor all orders, but would like to keep that promo limited to the target audience (non-online) if at all possible in order to gauge the success of that advertising medium.
They still do have a <IMG SRC="http://service.bfast.com/bfast/serve?bfmid=30719175&siteid=36813703&bfpage=fs_2002" BORDER="0" WIDTH="1" HEIGHT="1" NOSAVE >
<A HREF="http://service.bfast.com/bfast/click?bfmid=30719175&siteid=36813703&bfpage=fs_2002" TARGET="_top">$5 off + free shipping </A>currently available to those who missed out.