How do u figure disney isnt loosing money? For just under $40 u get 1 CS and TS meal and a snack, plus tip. Say you go to do this:
CS Meal for Lunch - Cosmic Rays - 1/2 Chicken and BBQ Rib Combination ($13.99), Triple Chocolate Cake ($2.49), Coke ($2.39) = $18.87
Snack - Mickey's Premium Ice Cream Bar - $2.50
TS Meal for Dinner - LTT - $27.99 plus 18% tip = $33.03
TOTAL $54.40
PRICE FOR DDP = $38.99
DISNEY LOOSES = $15.41
And thats just for 1 day.
snacks can go up to $4...
CS you probably listed the most expensive.
TS could be QUITE a bit more than that!
If I ordered the most expensive appetizer, entree, dessert & beverage at Wolfgang Pucks Cafe, it is about $67 plus $12 tip!!!!
SOOOO that is more like $100/day/adult !!!!
BUT above posters are correct...Disney is NOT losing $ or they SOOOO would not do it!
First of all, the POINT of DDP is to get people to stay at WDW (not outside for CONSIDERABLY cheaper), AND to fill restaurants...full restaurants creates interest for those NOT on DDP...wow, that place is always busy! PLUS it guarantees we eat onsite and NOT offsite...and you might add drinks & such to your bill. The more Disney can keep us ON WDW grounds, the more we spend overall....(drinks, shopping, extra food, etc.)
Plus, most people do not go around ordering the MOST expensive items.
Most order coffee,soda or water to drink...those cost PENNIES to Disney. And the MORE food Disney orders, more than likely the better deals they get from their vendors...SOOO...they may be serving more food w/ DDP, but it may cost them little more.
And free DDP...well, you are generally paying rack rate for the room to get free DDP...but most importantly, WDW is getting a LOT more people to come to the parks/stay onsite at a notoriously slow time of year...SMART! Who doesn't love a good deal??!! Hey, I would have changed if we hadn't already booked airfare! But we did get 40% off our room, so we saved a nice chunk, too.
DDP was marketing brilliance. Particularly because the consumer generally feels that they are getting a deal, but Disney knows that THEY are. I'm thrilled w/ DDP. I'm not AS excited about it if they change the gratuity deal...guess I will have to experience it before I make a judgement on that one!
Disney is thinking of the change to improve profits of course. It is a risk...will upping the price to consumers be enough to offset those that will no longer do DDP with such a change. Oh, be rest assured, Disney will watch those figures VERY closely!